
BROOX & CO.
brand strategy + brand identity + website design
+ creative + social media
Broox & Co. is a modern-day bookkeeping and accounting consulting partner committed to personalized service to help small to mid-sized businesses grow with financial clarity.


BRAND DIRECTION
Broox is reliable, caring, and rooted in traditional "people-first" business values. The brand's style is inspired by the simplistic vintage design of the 50's, when things were straight forward yet full of character and class.



THE LOGO
We used math/ accounting symbols within the wordmark for a clearer association with what the brand does. The "&" symbol is used in brand designs and messaging to highlight their collaborative and partnering-mindset. A clean sans serif font helps to convey the brand's orderly workmanship.
