BROOX & CO.
brand strategy + brand identity + website design
+ creative + social media
Broox & Co. is a modern-day bookkeeping and accounting consulting partner committed to personalized service to help small to mid-sized businesses grow with financial clarity.
Broox is reliable, caring, and rooted in traditional "people-first" business values. The brand's style is inspired by the simplistic vintage design of the 50's, when things were straight forward yet full of character and class.
We used math/ accounting symbols within the wordmark for a clearer association with what the brand does. The "&" symbol is used in brand designs and messaging to highlight their collaborative and partnering-mindset. A clean sans serif font helps to convey the brand's orderly workmanship.