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BROOX & CO.

brand strategy + brand identity + website design 

+ creative + social media 

Broox & Co. is a modern-day bookkeeping and accounting consulting partner committed to personalized service to help small to mid-sized businesses grow with financial clarity.

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BRAND DIRECTION

Broox is reliable, caring, and rooted in traditional "people-first" business values. The brand's style is inspired by the simplistic vintage design of the 50's, when things were straight forward yet full of character and class.

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THE LOGO

We used math/ accounting symbols within the wordmark for a clearer association with what the brand does. The "&" symbol is used in brand designs and messaging to highlight their collaborative and partnering-mindset. A clean sans serif font helps to convey the brand's orderly workmanship. 

Image by Kelly Sikkema
I couldn't have asked for a better partner as I worked through the launch of my business. Ellie Brands not only built my brand and website, they helped me clarify the vision for my business that has guided most of my decisions from process, to services, to customer engagement. They are the best of the best and a true partner that has helped me start Broox with incredible momentum. 
 
ALYSON NAHRUP
BROOX & CO.
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