brand strategy + brand identity + website design + photography + video + creative + marketing
The firm's hallmark 30th anniversary in November of 2020 presented the perfect opportunity to launch the new brand, reflecting the firm's promise to keep its clients ahead of the curve.
THE TIME WAS NOW
Cassady Schiller celebrated 30 years in 2020, a long-standing institution with the foresight to see its trusted brand needed a facelift but like many, continued to press pause while other work took precedence. But when the realities of 2020 set-in, like everything else, priorities changed…The notion of, “we should do this” turned into “we have to do this, now” – a digital focus was no longer in the passenger seat.
We used the ocean - and the waves in C and S - as a metaphor for movement and growth. From type to illustrations, we applied sturdy and straightforward elements to express leadership and 30 years of experience.