brand strategy + brand identity + website design + photography + video + creative + marketing
The firm's hallmark 30th anniversary in November of 2020 presented the perfect opportunity to launch the new brand, reflecting the firm's promise to keep its clients ahead of the curve.
AHEAD OF THE CURVE
Cassady Schiller is a future-focused company, but the brand identity looked behind the times and the message was unclear. To align with strategic growth goals and reflect a great culture and remarkable service, we created a new brand identity that is bold, easily understood, and instantly recognizable.
The brand pays respect to the last 30 years and sets the foundation for a new future.
We used the ocean - and the waves in C and S - as a metaphor for movement and growth. From type to illustrations, we applied sturdy and straightforward elements to express leadership and 30 years of experience.