HEART OF GOLD
MEMORIAL FUND
brand strategy + brand identity + website
+ creative
Heart of Gold came to Ellie Brands looking for help to clarify their mission and create a more credible brand image. Serving Cincinnati and helping those dealing with heart disease and cancer for several years, they were ready to extend their mission and touch more people.
UPLIFT HEALING HEARTS
We started with a brand session that aligned the team to the vision of the organization. From there we developed the mission: uplift those coping with heart disease and cancer. This focused their message around creating hope and joy for families suffering.
The brand visual identity honors the heartfelt mission and sets the stage for fun social gatherings that serve as their primary fundraising method.
The color palette brings together warm colors of joy and is balanced with a navy blue that both provides a serious side and pays homage to Tim Peters' love for Notre Dame.
