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ROSINA LUCA BEAUTY STUDIO
brand strategy + brand identity + website design
+ creative + social media
Luca Beauty Studio is a chic salon in Hyde Park. Owner and stylist, Rosina Luca, draws on her Italian values to help women look and feel beautiful.
THE DIRECTION
To appeal to a strong, independent, fashion-forward, quality-seeking woman, the brand's style is glamorous, modern, and sophisticated. It is inspired by Rosina's Italian roots and feels artistic with a sleek editorial vibe. It's feminine but not dainty. It's elegant but down to earth.
THE VISUAL STORY
90s influence with a modern twist, the type-based logo aligns with fashion magazines like Vogue. The "cut out" image collage gives the brand identity a unique and on-trend look to showcase work.
I found just what I was searching for to rebrand my beauty studio. A small, female-owned local business. Tara and Erica we're both responsive, professional, and finished both my rebrand and website in record timing. Not only did they bring to life my vision they 100% went above and beyond exceeding all of my expectations.
ROSING LUCA
ROSINA LUCA BEAUTY STUDIO
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