ROSINA LUCA BEAUTY STUDIO

brand strategy + brand identity + website design 

+ creative + social media 

Luca Beauty Studio is a chic salon in Hyde Park. Owner and stylist, Rosina Luca, draws on her Italian values to help women look and feel beautiful.  

THE DIRECTION

To appeal to a strong, independent, fashion-forward, quality-seeking woman, the brand's style is glamorous, modern, and sophisticated. It is inspired by Rosina's Italian roots and feels artistic with a sleek editorial vibe. It's feminine but not dainty. It's elegant but down to earth.

THE VISUAL STORY

90s influence with a modern twist, the type-based logo aligns with fashion magazines like Vogue.  The "cut out" image collage gives the brand identity a unique and on-trend look to showcase work.