ROSINA LUCA BEAUTY STUDIO
brand strategy + brand identity + website design
+ creative + social media
Luca Beauty Studio is a chic salon in Hyde Park. Owner and stylist, Rosina Luca, draws on her Italian values to help women look and feel beautiful.
To appeal to a strong, independent, fashion-forward, quality-seeking woman, the brand's style is glamorous, modern, and sophisticated. It is inspired by Rosina's Italian roots and feels artistic with a sleek editorial vibe. It's feminine but not dainty. It's elegant but down to earth.
THE VISUAL STORY
90s influence with a modern twist, the type-based logo aligns with fashion magazines like Vogue. The "cut out" image collage gives the brand identity a unique and on-trend look to showcase work.