brand strategy + brand identity + e-commerce website design + social media creative
When we met with driven and passionate female entrepreneurs, Deb and Ellen, we knew it was a perfect fit. Their commitment to creating quality furniture products was exceeded only by their desire to build a brand with a meaningful, long-lasting vision.
A DASH OF COLOR
It was critical that the design of the brand matched the vibrant and spirited style and persona of Deb and Ellen. Bold colors and exquisite details were used to add punch and charming surprises.
We were inspired by food and the ocean. Sandia means watermelon in Spanish so the use of bright melon colors paired with tones seen on a beach picnic created the perfect fresh and colorful vibe.