THE SCHULTE GROUP

brand strategy + brand identity + photography +

website design + creative 

After a devastating fire destroyed Tano Bistro last year, husband and wife owners Gina and Tano Williams took time to reflect and refine their craft, brand vision, and communications as they gathered again.

WEALTH CLARITY

Through guest research and a full day brand workshop, Ellie Brands worked with the Tano team to create a strategy centered around their purpose to make people matter and belong. We then crafted a brand story around their unique level of elevated care they take in every handpicked ingredient and personalized service.

Tano needed a versatile visual identity, one that could be applied on items as diverse as staff uniforms, signage, social media, and print. 

The logo is simply timeless and reads pure and intentional. The main wordmark is Chef Tano's signature created with food puree on a plate. The overlapping circles symbolize a full food experience and bringing the community together.