THE UP! APP
brand strategy + rebrand + website design + app design
+ creative + marketing
The UP! App was built to solve one of the biggest problems in manufacturing: machine downtime. We worked with the team to establish and communicate a brand story to increase awareness and put the app on the map globally.
We created a minimal system around the color green (the color of the tower light when a machine is UP and running), unifying industrial-focused typography, and illustration style to represent machines and how the app works, ultimately creating consistency and clarity throughout the brand.
Once the brand was defined and designed, we built a new modern website that clearly and simply showed users how the app could solve their manufacturing downtime problems.
We then drove awareness and understanding through digital and social media campaigns and email marketing.