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THE UP! APP

Branding + Website + Digital

The UP! App was built to solve one of the biggest problems in manufacturing: machine downtime. We worked with the team to establish and communicate a brand story to increase awareness and put the app on the map globally.

We created a minimal system around the color green (the color of the tower light when a machine is UP and running), unifying industrial-focused typography, and illustration style to represent machines and how the app works, ultimately creating consistency and clarity throughout the brand.

We enriched our current brand guidelines to create a more contemporary and in touch visual brand.

Kelly Brown

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