brand strategy + brand identity + website design
+ creative + advertising + social media
The luxury custom home builder partnered with Ellie Brands to evolve their brand identity after 34 years in business. The goal was to marry their reputation for workmanship and old-world craftsmanship with modern sophistication and innovative building techniques.
We started with a name change from John Hueber Homes to Hueber Homes so new leadership and John's sons, Andy and Marc Hueber could feel more ownership of the brand. We paid homage to the history with an established date and built a sturdy icon out of two "H"'s drawing on the gold blocks of the original logo design.
THE BRAND STORY
Hueber Home's story is built around their extraordinary custom home building experience. While their craft is remarkable, their individualized care for their clients and their homes throughout the building process sets them apart.