I'm Tara. My third child is Ellie - the inspiration behind Ellie Brands. At age three when we established the company, she was strong, authentic, beautiful, and influential. Everything you want a small business brand to be. I could go on for days about Ellie and my other three children, but you are here for the expertise and I need to start building your trust before we can start building your brand.
I am a branding and marketing strategist with over 20 years of diverse experience growing strong brands and their experiences. For four years I led HuDawn Facility Solutions' brand building and growth through every aspect of the business (literally inside out). We grew the business from 10 to 22 million in that time. Having a strong identity that our employees and customers alike could be proud to be apart of organically helped spread the message. Communicating consistently through influencer, social, search and digital strategies then fueled our growth. I'll share all our secrets with you.
Small Business & Large Agency Experience
Prior to HuDawn, I was at Empower Media Marketing and a sister agency, Powerhouse Factories for four years leading brand strategy and marketing campaigns for brands including Bush's Beans, Michaels Arts & Crafts, Totes Isotoner, Gain, and Sargento Cheese while also leading our own marketing.
From Beans to Buttons to Beaches
I got my start after college selling radio advertising at WUBE-FM, B-105 and then a seven-year career at The Beach Waterpark where we had the most successful seasons in the park's history under my marketing and brand leadership.
I graduated from Earlham College with a Human Development Social Relations degree that I put into practice daily in brand building - understanding a person's motivations and tensions and how a brand can engage in a more meaningful way.
I'm known for an insatiable curiosity, creative problem-solving, and an unwavering drive and unmatched worth ethic to continuously raise the bar with proven results. I have a passion for helping small businesses be the best they can be. They deserve great branding at a price they can justify. And I find a lot of joy in working together with entrepreneurs to make that happen.