Do you hear that giant whooshing sound? That’s the 175 websites that are being created every minute, 24/7, around the clock. For small business owners, getting seen online is a must. But the competition is fierce.
So, what can you do to increase traffic for your small business website, and in turn, boost your sales? Keep on reading for the top 3 website traffic hacks for small businesses.
#1 SEO optimization for increased traffic
How does online traffic make its way to your website in the first place? The search engines, primarily Google, use SEO to rank sites. Essentially, search engines like Google and Bing use many factors and signals to determine if a site has good SEO and is high quality enough to send traffic to it.
When you type a question into the search engine and hit enter, the page displayed on your screen is the search results page or SERP. Current statistics have found that the first link shown on the SERP gets over 20 percent of traffic. The lowest position, number nine, gets 5.52 percent.
No matter what, a page that displays on the first page of the SERP for a particular query will get online foot traffic into its digital store. Increasing your rank on the SERP boils down to optimizing your small business website for SEO.
Here are a few tips to get you started:
Make sure every link is HTTPS
Use authenticated emails
Register your site on Google Search Console
Fix broken links
Remove irrelevant, outdated content
Link and share your site on social media
Enable cashing, modification, and data compression
Check out this in-depth SEO guide from Moz for more information on how to ensure that your website is optimized for search.
#2 Target specific keywords and create a content strategy around them
Keywords are the key (pun intended) to get your content displayed on the SERPs. Since competition is fierce for small businesses, generic, simple keywords won’t cut it. Instead, you need specific, long-tail keywords to increase website traffic and sales.
A simple and affordable keyword research tool is Moz Keyword Explorer. It’ll show you what keywords competitors are targeting that are helping their pages display high up on the SERPs.
Once you’ve pinpointed the keywords your target customer is using to search for similar offerings, start building your content strategy around the keywords. Provide quality content that offers tangible value to your website visitors, such as:
Explainer videos or blogs on how to use a particular product
Short, snappy how-to guides for getting started with a specific service
In-depth eBooks on the state of the industry
These are just a few examples of the type of content you can use that’ll help increase your website traffic. Regardless, you’ll want to put on your thinking cap and your target customer’s shoes to get into their heads, answer their questions, address their concerns, and overcome their doubts.
Bottom line, a well-thought-out content strategy will help you sell more and increase your conversions.
#3 Optimize your site for mobile viewing
More and more consumers opt to shop online with a mobile phone or tablet. For small business owners to increase website traffic and sales, ensuring that their website is optimized for mobile viewing is a must.
Mobile viewing simply means the site will change automatically and adapt to whatever screen the visitor uses to view the content.
So, if you’re in the process of creating a small business site from scratch or want to remodel your existing site, you’ll need to make it mobile-friendly.
Get in touch with Ellie Brands to increase your small business website traffic and sales.
Ensuring that your site is optimized for SEO, mobile viewing, and content consumption will help your small business draw traffic. Because if your site isn’t ranking, your target customers won’t know you even exist. So, keep these small business website traffic hacks in mind to get more target customers into your digital storefront.
At Ellie Brands, we don’t just build websites. Instead, we give you a fully operational, optimized website for your small business with everything you need to draw in traffic and increase your sales. From optimized mobile viewing to content that delights and entertains, we handle everything from A to Z.
Get in touch with our experts online or by phone at 513-399-5040.