RA CONSULTANTS
brand identity + website design + creative
With their 15th anniversary at hand and the perspective of a fresh new decade ahead, it was the perfect time to evolve the brand and build a new website that reflects what RA stands for.
A NEW PATH FORWARD
The brand work started with clarifying the message and refining their visual identity to match their modern and very people-centered solutions.
The new motto, "A New Path Forward," expresses their brand promise and is the perfect metaphor for their work.
Building on the equity of the brand identity we made minor refinements to strengthen the logo and design system.
We then created a custom website that invites customers in and creatively invites them to explore by using video, animation, creative typography, and a first-class mobile experience.
A NEW PATH FORWARD